Creating timeless melodies
for a world without borders

BAP is a partner that we recommend to our clients with our eyes closed and our ears wide open. It's always a pleasant surprise to hear the results of their sound branding work. Always well-founded, always appropriate, always exciting. It's not uncommon for them to elicit spontaneous applause from clients (I've seen this happen a few times). They manage to combine the strategic side of advertising with the artistic side of extremely talented musicians. It's a production company that proves that the auditory dimension is as important as the visual one in the process of building a strong brand.

Renato Cavalier
Head of Creative Strategy - Grupo OM

A brand as special and beloved as Shopping Mueller needed a milestone for its 40 years. We innovated in our industry by creating our own sound identity. BAP, the company chosen for this challenge, took great care in understanding the peculiarities of our brand. They managed to beautifully capture our elegant and timeless essence!

Cynthia Maia Batista
Marketing Manager - Shopping Mueller

Proposing a sound branding project for a mega-traditional brand like Frimesa was a challenge. Even more challenging was translating the entire history of this large cooperative into sound elements, a task that BAP executed masterfully. What was most surprising, in addition to the melodic quality, was the perfect alignment with the brand's positioning strategy and its adaptability for various applications.

Zéh Rodrigues
VP / Partner Grupo OM - Brainbox

The artistic work by BAP under the direction of Daniel Argolo was a key point to materialize the rebranding of Sicredi Dexis. With the Brand Audio work, it was possible to create a sonic signature and original tracks for our events and campaigns across different dimensions. In this way, we delivered a complete sensorial experience to our audience with an authentic and impactful sonic identity.

João Noris
Marketing Manager - Sicredi Dexis